Privacy & Cookie Policy

Thor Helical Ltd ("Thor Helical", "we", "us") is a manufacturer of helical wall ties, bars and masonry fixings, registered in England and Wales. Our registered office is Units 16/17, Norquest Industrial Park, Pheasant Drive, Birstall, Batley, West Yorkshire, WF17 9LT, UK.

This policy explains what personal data we collect through this website, why we collect it, how long we keep it, and the rights you have over it. It also covers the cookies we use and how to accept or reject them. This policy is provided to help you understand our practices; it is not a substitute for formal legal advice.

We only collect the personal data you choose to give us, through:

• Enquiry, contact and quote forms — your name, company, email address, phone number, country, and project details (project type, application, cavity width, substrate, wall height, estimated quantity and your message).
• Optional attachments — drawings or photographs you upload to support an enquiry.
• Analytics data — aggregated, pseudonymised usage information collected via Google Analytics if you accept cookies (see the Cookies section below).

We do not collect special category personal data (such as health, race or religious beliefs) through this website. If you include such information in a message, please remove it before sending.

We use the personal data you submit to:

• Respond to your enquiry and provide product recommendations, technical guidance or a quotation.
• Process and fulfil any order or distributor application that follows from your enquiry.
• Keep a record of correspondence for customer service and quality purposes.
• Understand, in aggregate, how the website is used so we can improve it (only when you have accepted analytics cookies).

We process the personal data submitted through our forms on the legal bases of consent (you voluntarily provide your details to request a response) and our legitimate interests in responding to enquiries, providing quotations and maintaining business records. You can withdraw your consent at any time by contacting us using the details below.

We do not sell your personal data. We share it only with the people inside Thor Helical who need it to respond to your enquiry, and with our trusted service providers (for example, the platform that hosts this website) who process data on our behalf under contract. Where we use Google Analytics, data is processed by Google under its own terms; we use it with IP anonymisation and data retention settings designed to limit identifiability.

We keep enquiry and contact records for as long as is necessary to respond to your request and for a reasonable period afterwards for customer service and record-keeping (typically up to 6 years where a commercial relationship follows). Analytics data, when enabled, is retained by Google Analytics for up to 2 years.

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Under the UK GDPR you have the right to:

• Access — request a copy of the personal data we hold about you.
• Rectification — ask us to correct inaccurate or incomplete data.
• Erasure — ask us to delete your personal data in certain circumstances.
• Restriction — ask us to limit how we use your data.
• Objection — object to processing based on legitimate interests.
• Portability — receive your data in a structured, machine-readable format.
• Withdraw consent — at any time, for processing based on consent.

To exercise any of these rights, please contact us. We will respond within one month.

This website uses cookies only for analytics. A cookie is a small text file stored on your device. We do not use cookies for advertising or tracking you across other websites.

When you first visit the site, a consent banner appears giving you the choice to Accept or Reject analytics cookies. Your choice is stored in your browser and remembered on future visits. If you accept, Google Analytics (measurement ID G-LCD772CFCT) loads and records anonymised usage data. If you reject, no analytics cookies are set.

Cookies we may set (only if you accept):

To change your choice later, you can clear the thor_cookie_consent entry from your browser's local storage — the consent banner will reappear the next time you visit. You can also delete existing cookies through your browser settings.

We may update this policy from time to time to reflect changes in our practices or legal requirements. The "last updated" date at the top of this page will always show the most recent revision.

If you have any questions about this policy or how we handle your personal data, please get in touch or email enquiries@thorhelical.com.